A very common statement in cover letters, that come with the job applications at OnwardUP Sales and Marketing Ltd, is as follows:
“I am particularly drawn to OnwardUP because of its reputation for inclusivity and environmental advocacy, and commitment to providing exceptional outdoor experiences.”
Every new vendor partnership over the last 6 years has also expressed this as a reason why they were attracted to working with OnwardUP. NEMO Equipment, Hestra Gloves, Sunski, ZOLEO
I often hear positive feedback, for our efforts in this area, from team members of our longer-standing vendor relationships as well. Patagonia, Petzl America, Oboz Footwear.
I know that the amazing existing staff at OnwardUP stay inspired by the fact that we are about more than selling gear.
Your values matter.
Your purpose matters.
Doing good, or “the right thing” pays off by attracting great partners and people, which is how your bottom line will inevitably benefit. Your business will be more resilient and will retain partnerships and people even when there are downturns that are out of your control.
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one thing OnWard Up does that stand out is that they talk about their values in their day to day operations, they’re not just words on the wall. They use them to guide decisions and strive to live by them such as advocacy, education and experiences, or balance.
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